When it comes to email marketing, email marketers often find themselves forced to accept a certain amount of expected email list depreciation but when in a particular year, your email list dwindles down more and more due to unsubscribes, it's time you do something about it. Unsubscribes are, in very technical terms, a huge bummer. Certainly, a certain amount of self-scrubbing is good for any email list, but if your email list thins to a few dozens of people then you have a problem and you need t

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